A painful experience earlier this year was around telling your story in pictures. Yet, another such experience later in the year was very successful.
The difference? In the first case our team tried to use a systems engineering diagram (MODAF view for those interested) to explain 'how it works' and 'what's in it for you' to our sponsors. In the second case we used a 'rich picture' that showed benefits and the nature of transformations. (Nicely defined in Wikipedia, and a lovely health care example here.)
It shouldn't have been a surprise that the former approach was not a stellar success! A typical Enterprise Architecture chart, for example, shows what happens beneath the bonnet. Your stakeholders are more interested, however, in (stretching the motoring analogy, sorry Clarkson) why they should buy that car and those extras. (A.k.a. the benefits and the look and feel.)
Along with the rich picture approach, you also have to be able to express your value proposition equally powerfully and simply in words! (That bit never changes.)
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