What to tell your service Customers!

Now you've got a 'rich picture' and a succinct value proposition.  Can you look the Customer in the eye and tell them the following things?

How you've added value in all the solution areas, to maximise your proposition?

What defined/known problems have you solved for the Customer?  (What's your evidence? Ideally shouldn't be more of the same.)

That you've quantified the improvement they see?

How are you tying in your reward to their service improvement?

How you are helping them transform and making the transition trouble-free? (There's an inevitable change of Customer internal processes and procedures - hopefully there'll be less of them.)  

Solution doesn't just mean the technical bit!